An Elevated Hair &
Beauty Collective
Avenue 42 is a boutique salon rooted in Richmond, created by a collective of artists who believe beauty should feel personal, intentional, and deeply human.
We’re a team committed to redefining what a salon experience can be.
Our stylists and makeup artists specialize in exceptional hair and makeup services, cuts, and elevated brow and lash services. We’re honored to be recognized both locally and nationally for our work in the bridal industry, but our true pride comes from the trust we build with every guest who sits in our chair.
At Avenue 42, beauty is personal. We focus on care, connection, and the little details that help you feel authentically confident. Every moment in our chair is designed to reflect who you are, and who you’re becoming.
Meet Natalie
Avenue 42 was born from a journey of uncertainty turned purpose. Founder Natalie Gordon once planned a career in law, but the recession changed everything. Searching for her true calling, she explored fashion, sales, and film styling before becoming a makeup artist. Along the way, the number 42 continued to appear—offering hope and reminding her that she was on the right path.
When she opened the salon in 2012, Natalie discovered that 42 represents balance, partnership, passion, and living your soul’s mission. Today, Avenue 42 is a home for artists who embody those values—using their talents to serve Richmond with beauty, creativity, and heart.
Meaningful style. Purposeful artistry. That’s Avenue 42.