Among the core components of the Avenue 42 "mission" is to provide the caliber of artist one would encounter in major metropolitan areas. Although many artists are able to do both hair and makeup, they usually specialize and excel in one category over the other. Because of this, editorial photo-shoots will hire a separate artist for hair and makeup to achieve the highest quality of creative content. The Avenue 42 concept is to do exactly that. We have a legacy of recruiting and developing the best talent, and have been doing it since 2009.
By 2011, Avenue 42's concept of having a separate artist for hair and makeup was in high demand, having created a new standard within the local wedding industry. In order to meet this ever growing demand without sacrificing quality performance, the company adopted a unique growth strategy... The answer was "team."
Avenue 42 decided to develop teams of beauty experts (makeup artists and hair stylists) through a process of talent-scouting and mentor-based training.
Because every professional within Avenue 42 has contributed to its legacy of excellence, potential artists are still hand-selected. Candidates must obviously show excellence in the aesthetic of their craft; they must display professionalism, have a positive attitude, and perhaps most importantly, he or she must be not only a teacher, but teachable. We know the quality of our work is measured by the extent to which we perform in all of these areas.
It is an absolute pleasure to introduce the Avenue 42 Artists!! -------->>>
* 12 plus years of experience
* Trained in Texas, College of Cosmetology
* Product Educator for John Paul Mitchell Systems
* Volunteer for American Cancer Society "Look Good Feel Better" Program
* Richmond native attended Hermitage High School and New Kent High School
* Has lived all over the United States as well as Europe.
*6 years as a Stylist
*Richmond Bride (cover) 2012
*Virginia Bride (cover) 2013
* Richmond Magazine Carytown Guide issues Spring, Fall and Winter 2011 - 2012
* Weddings Unveiled Summer 2012
* Charlatan January 2012
* Mag Rouge 2012
*A native of Virginia Beach, Welsy attended Salem High School before moving to Richmond in 2006 to pursue a career and education as a stylist.
*She currently resides in the Northside neighborhood of Bellevue with her husband, James and two cats, Bella and Leonidas.
Lead Makeup Artist & Founder of Avenue 42 LLC
BLA 2010 University of Richmond, Magna Cum Laude
Certified Eyelash Extension Stylist, Airbrush Makeup Artist, Wardrobe Stylist
Graduated from Virginia Cinema Makeup School in 2010.
Co-Author 2012 The Wedding Planner's Survival Guide: 10 Industry Insiders Tell You What You Really Need to Know
Featured in: Virginia Bride (cover), Southern Weddings Magazine, Style Me Pretty, Snippet & Ink, The Merriment Blog, Wedding Chicks, and CBS "Virginia This Morning"
Work can also be found on the National Geographic Channel & The History Channel, as well as national advertisements for Wal-Mart & Southern States.
Richmond native and graduate of JR Tucker High School; She currently resides in the downtown historic district.
*10+ years experience
*trained in pivot point cutting techniques
*Color Expert- Schwarzkopft & Wella
*Certified in thermal straightening and keratin treatments
*Work featured in Richmond Times Dispatch and Style Weekly
*Stylist for VCU fashion show
*Inspired by the colors and textures found in nature, children's sun-kissed highlights, fashion magazines and shows
*A native of Richmond, Linda currently resides in Hanover with her husband and 2 children
*Began working in the salon environment at the age of 14 by learning how to style hair for special events and weddings.
*Airbrush tanning specialist
-VCU Annual Juried Fashion Show 2009 & 2011
-Numerous Volunteer work- Cancer Cure in 2010, Hilliard House 2012
*Key hair stylist for Haynes commercial
*Originally from New Kent, Heather moved to the west end in 2004 and graduated from Tucker High School in 2009.
*She currently resides in the Museum District with her "kittyman", Mr. Doobs.
*Trained by industry veteran and international makeup artists, Michelle Torres
*Certified Makeup Artist by Virginia School of Cinema Makeup
*4 years as MUA
*MUA for RVA Fashion Week 2012, Lady Raiders & Naturally Glam LLC
Featured in RAW Fashion Magazine 2012 launch issue
*Native of Hampton, resides in the Southside of Richmond with husband Josiah & daughter Aubrey
Bio Coming Soon!
*Has been working as a makeup artist since 16 years of age.
* Encouraged via homeschooling to pursue her artistic passion.
*This self-taught prodigy came to Avenue 42 from Lulu Schwall, a highly regarded makeup artist in Richmond, VA.
*Featured in VCU Fashion Week and numerous runway projects and fashion projects.
*Krista is inspired by the beauty in every person.
*She and her husband, Anthony, currently reside in Northern Virgina with their daughter, Bella.
Bio Coming Soon!
Bio Coming Soon...
Photo and Bio Coming Soon!
Bio Coming Soon!
804.303.3139 16 East Main St. Richmond, VA