Custom cuts for men, women & kids!


 Our stylists hand-picked color lines to offer you color treatment that provides long-lasting quality and impeccable coverage. Services include: Root touchups, foiling, ombre, etc.   

Ev Color services 

This safe, healthy & effective smoothing system is designed to treat frizz and is the most innovative technology offered by the beauty industry to restore, rebuild, & rejuvenate all types of hair using the natural protein, Keratin. Enjoy renewed smoothness and shine with this highly sought after therapy.

Keratin Treatments

We can't say enough good things about Lavish Tan organic tanning products.  Derived from brown sugar, this solution lifts to each skin tone uniquely, thereby avoiding the dreadful "orange" look.  Scent-free and suitable for sensitive skin, you'll be hooked on this completely natural and skin-healthy tanning alternative.  

Custom Airbrush Tanning

Airbrush makeup styling



Airbrush tattoo cover-up

Airbrush makeup styling has become a must-have for brides, models & performers.  The lightweight formula gives coverage without the heavy emollients of traditional foundation and concealer.  It doesn't transfer once applied (so you don't have to worry about your makeup coming off on clothes, etc.) and it lasts flawlessly for 16 hours! Sweat & water resistant! 

Okay, so maybe you didn't think about your wedding day when you got the tattoo on your shoulder ... Not to worry!  We cover tattoos with ease! Our alcohol based formula is completely waterproof and sweat resistant. We covered an entire sleeves on a local actor before he auditioned for a commercial.  Just email with a picture of the tattoo and dimensions.  She'll give you a quote! 

We say "Why not have a pre-happy-hour blowout/curl on your way home from work?" 

Bridal Parties - We serve groups on-location and in the studio; rates vary depending on location

Special events, photo-shoots, etc. - We're your girls! 

Need an idea for a fun girls' night out?  Stop by our studio on your way downtown for a ladies night.  We offer group rates - just ask!! 

Hair Styling - 

From Blowouts to Updo's

Eyelash extensions are a great option for brides or anyone who wishes to have the effect of a defined lashline on a more permanent basis than temporary "false lashes." Natalie is the certified lash stylist at Avenue 42 and has helped hundreds of women enjoy long, beautiful lashes.  The effect of this service lasts for 3-5 weeks before maintenance is necessary. Skip the mascara - you wake up each morning looking refreshed and awake (and more youthful!)  Schedule a free consultation today!  Email  

Eyelash extensions

You're in for a treat!  Our certified extension stylist, Heather Marshburn, specializes in I-tip technology used on celebrities worldwide.  More of a permanent approach to extensions than clips or glues, our method allows for regular maintenance which reduces the stress on your hair.   Maintenance appointments are easy; just purchase your luxury hair once every three years instead of pricey systems which require you to reinvest with each application!! Price upon request.

Custom hair extensions


On-location bridal hair and makeup styling

Need a beauty team to come to you?  It's what we do best.  We travel all over the east coast making brides and bridal parties beautiful.  We also have a beautiful second floor studio, equipped with kitchen, bathroom, and your own private makeup and hair styling bar.  Treat your bridesmaids to hair and makeup styling with Avenue 42 and the space is yours!  Email for details.

804.303.3139 16 East Main St. Richmond, VA